You should read this Statement carefully, so that you understand our privacy practices. We recommend printing and retaining a copy for your future reference. By accessing, browsing, downloading, or otherwise using the Services, you confirm that you have read, understood, and agreed with this Statement. If you do not agree to this Statement, you may not use the Services.

This Statement applies regardless of how the Services are accessed and will cover any technologies or devices by which we make the Services available to you, including mobile devices.

We may provide you with additional privacy notices or terms where we believe it is appropriate to do so. It is important that you read this Statement together with any other privacy notice or terms we may provide on specific occasions, so that you are fully aware of how and why we are using your data. This Statement supplements these other notices and is not intended to override them.

If you have any questions or concerns about our personal information policies or practices, you can contact us in the methods described in the “Contact Us” section below.

We collect information you voluntarily provide to us directly, information that we collect automatically when you interact with the Services, and information collected from third parties. The categories of personal information that we collect and the purposes for which we collect that information are described below.

Categories of Personal Information We Collect

The following list describes the categories of personal information we may collect.

• Account Information includes name, zip code, country, email address, username, and password. For certain product types, we may also collect information regarding your vehicle such as make and license plate. We collect this information when you provide it directly to us. We collect this information for the purposes of account creation and management, analytics and research, customer service, marketing and advertising, newsletters and related communications, and rental/purchase of goods.


• Analytics Information. We may collect certain analytics information automatically as you navigate our Services and the communications we provide, such as emails. This may include cookies, tracking pixels, tags or similar tools, such as session replay technologies, which may collect information about your browser, device, geolocation, and that may log how you interact with our Services. For more information, please view the “How Do We Use “Cookies” and Other Tracking Technologies?” section below. We collect this information for the purposes of analytics and research, customer service, marketing and advertising, newsletters and related communications, and website security and maintenance.


• Contact Information includes name, mailing address, email address, and phone number. We may also request and collect similar contact information regarding individuals you list as references. We collect this information when you provide it to us directly, such as when you make a purchase or fill out a form. We also may obtain this information indirectly from other sources including our service providers. We collect this information for the purposes of account creation and management, customer service, marketing and advertising, newsletters and related communications, and rental/purchase of goods.


• Commercial History includes information regarding the purchases you have made through our Services such as your lease or rental agreement number, item leased, payment information, and last transaction date. We collect this information when you provide it directly to us and through our ongoing interactions with you. We collect this information for the purposes of account creation and management, analytics and research, customer service, marketing and advertising, newsletters and related communications, and rental/purchase of goods.


• Demographic Information includes name, email address, place of employment, type of employment, industry, household income, race, age, and gender. We collect this information when you provide it directly to us, such as when you complete an application or take part in voluntary market research surveys. We collect this information for the purposes of account creation and management, analytics and research, marketing and advertising, newsletters and related communications, and rental/purchase of goods.


• Financial Information includes information that you provide regarding your lease or rental agreement and product interests, such as your Social Security number and information regarding your income, employment, and references. We collect this information for the purposes of account creation and management, customer services, analytics and research, and rental/purchase of goods.


• Interests and Preferences includes products that you may be interested in and information regarding alerts you may like to receive. We collect this information when you provide it directly to us and by analyzing your interactions with our Services. We collect this information for the purposes of account creation and management, analytics and research, customer service, marketing and advertising, newsletters and related communications, and rental/purchase of goods.


• Payment Information may include name, address, phone number, debit or credit card information, or information regarding any relevant rental or lease agreement. We collect this information when you provide it directly to us. We collect this information when you provide it directly to us. We collect this information for the purposes of account creation and management, customer service, analytics and research, and rental/purchase of goods.


• Digital Assistant Information includes information that you provide to us when you initiate or otherwise send a communication through the online Digital Assistant, our automated chat function, which may utilize artificial intelligence (AI) technology. Please note that by using the Digital Assistant, you are engaging with an automated program and not a real person, and we will record the conversation. Please also note that information relating to your communications may be shared with our service provider. We collect this information for the purposes of analytics and research and customer service.


• Responses to Surveys and Questionnaires includes any information you provide to us when you voluntarily complete market research surveys such as email address, place of employment, type of employment, industry, interests, household income, race, age, and gender. We collect this information when you provide it directly to us. We collect this information for the purposes of analytics and research, customer service, marketing and advertising, and newsletters and related communications.


• Social Media Information includes information that you post or share on a blog or other form of social media platform. We collect this information when you provide it directly to us. Please note that your comments may be visible to the public, so you should never share personal information that you would like to keep private. We collect this information for the purposes of analytics and research, customer service, marketing and advertising, and newsletters and related communications.


• Text Communications Program Information includes information obtained as part of our Text Communications program. For more information on this program, see our relevant Terms of Service. We collect this information for the purposes of account creation and management, customer service, marketing and advertising, newsletters and related communications, and rental/purchase of goods. However, Rent-A-Center does not share this category of information with third parties or affiliates for their marketing, sales, or advertising purposes.

Purposes for Collection of Personal Information

The following chart identifies the purposes for which we may collect your personal information, as well as information regarding our use and disclosure of that personal information. Please note that we may not collect each category of information about each user of our Services.

Other Ways We May Collect, Use, or Share the Information

We may also reserve the right to collect, use, or share personal information for the following purposes:

• Based on your consent or direction. Throughout the course of using our Services, you may be provided with additional opportunities to consent to the disclosure of your personal information with various third parties. In these circumstances, the Company will provide you with clear and specific notice of the opportunity in order to obtain your consent.
• For legal purposes. We reserve the right to cooperate with local, provincial, state, federal and international officials in any investigation requiring either personal information or reports about lawful or unlawful user activity on this site. We also reserve the right to share your personal information to establish, exercise, or defend our legal and property rights, including providing information to others for the purposes of fraud prevention. We may also share your personal information (i) if we are ordered by a legal process or government to do so, or (ii) with any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
• Business transactions or mergers. We reserve the right to share your personal information to third parties as part of any potential business or asset sale, merger, acquisition, investment, round of funding, or similar type of transaction. Additionally, if we are entering into a corporate transaction with a third party, we may receive personal information in connection with the diligence. If we close a transaction, the third party may transfer personal information, which we would use as described in this Policy.
• Bankruptcy or insolvency. In the event of bankruptcy, insolvency, or dissolution proceedings, we may share your personal information with third parties as part of the sale or reorganization process.
• Service Providers. With service providers who perform services on our behalf. Any such service providers will be under an obligation to us to maintain the confidentiality of your personal information.
• Our partners, affiliates, and subsidiaries. We may collect information from—or share information with—our partners such as market research firms, financial services partners, and our affiliates, subsidiaries, joint ventures, or other companies under common control. We may combine that information with other information we collect about you. You may revoke your consent for the sharing of information with financial service partners by submitting a Do Not Sell request here. Furthermore, all information gathered about you by the Company may be shared with any of the Company's current or future subsidiaries or affiliates.

We will not disclose your information except as provided for in this Policy.

Information Regarding Automated Profiling

We rely on certain types of automated processing in order to prevent, detect, and protect against fraud, identity theft, and other illegal activities. Under some privacy laws, this processing may constitute “profiling.” This means that we use automated programs that analyze your Contact Information, Payment Information, Commercial History, and Financial Information automatically and without human assistance in order to detect indicators of fraud and verify your identity. We do not report the results of such automated profiling to credit bureaus.

This system provides benefits to our consumers by increasing the speed of the decision-making process, decreasing its cost, and preventing consumers and the general public from the harms of fraud and identity theft. We also periodically review the functionality of these systems to ensure their accuracy and fairness and mitigate any risks associated with their use. However, as with any eligibility determination, our automated profiling system may not have access to all relevant information or may process information that is, or that you believe to be, inaccurate, which may negatively impact the outcome of the eligibility determination.

Our automated profiling system is essential to the provision of our Services. We cannot feasibly offer a manual alternative to the automated profiling fraud and identity theft detection and prevention. As a result, if you opt-out of automated profiling for this purpose, we will be unable to provide you with our Services.

If you wish to opt-out of Automated Profiling, you may refuse to provide your consent at the time your consent for such profiling is requested. Additionally, you may submit a request to correct or delete in accordance with the “Exercising Your Rights” portion of Section 4 below.

We may send one or more cookies to your computer or other device. We may also use other similar technologies such as tracking pixels, tags, or similar tools when you visit our Services. These technologies can collect data regarding your operating system, browser type, device type, screen resolution, IP address, and other technical information, as well as navigation events and session information as you interact with our Services. This information allows us to understand how you use the Services.

What Are Cookies?

Cookies are small files created by websites, including our Services, that reside on your computer’s hard drive and that store information about your use of a particular website. When you access our Services, we use cookies and other tracking technologies to:

• Estimate our audience size and usage patterns;
• Store information about your preferences, allowing us to customize our Services according to your individual needs;
• Contact you to provide you with information or services that you request from us;
• Advertise new content, events, and services that relate to your interests;
• Provide you with more personalized content that is most relevant to your interest areas; and
• Recognize when you return to our Services.

We set some cookies ourselves and others are set by third parties. You can manage your Cookies preference as described in the “Managing Your Cookies” section below.

The following chart lists the different types of cookies that we and our service providers use on the Services, examples of who serves those cookies and links to the privacy notices and opt-out information of those cookie servers.

We do not disclose information to any third party that identifies a specific person as having viewed specific video materials.

Some cookies operate from the time you visit the Services until the end of that particular browsing session. These cookies, which are called “session cookies,” expire and are automatically deleted when you close your Internet browser.

Some cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your Internet browser. These cookies are called “persistent cookies” and the length of time they will remain on your device will vary from cookie to cookie. Persistent cookies are used for a number of purposes, such as storing your preferences so that they are available for your next visit and to keep a more accurate account of how often you visit the Services, how your use of the Services may change over time, and the effectiveness of advertising efforts.

Managing Your Cookies

It may be possible to block cookies by changing your Internet browser settings to refuse all or some cookies. If you choose to block all cookies (including Essential cookies), you may not be able to access all or parts of the Services.

You can find out more about cookies and how to manage them by visiting
https://www.aboutcookies.org/.

Does the Site Respond to “Do Not Track” Signals?

We respond to the Global Privacy Control ("GPC") signal. The GPC signal is a browser level signal that can reflect the desire to opt-out of having personal information shared or sold. Some browsers allow transmission of GPC signal. When you broadcast this signal, we will not transmit your personal information to third parties who perform analytics services or who advertise to you based on this information. Please note that your use of our website will still be tracked by the Company and its service providers who have agreed to limit their use of personal information.

4. Consumer Users’ Rights

Under certain privacy laws, some state residents are entitled to various privacy rights. Although they may not all apply to Upbound, the states with privacy laws that will be in effect in 2024 include California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia. 

Upbound values its customers' privacy and complies with all applicable state privacy laws. The chart below explains these rights, although some exceptions may apply.

To exercise any of the rights listed in the chart above, please visit us here.

If you are a resident of California, please also refer to our California Privacy Policy.

Sensitive Information

We will process Sensitive Data in accordance with any applicable privacy laws.  In some instances, that means we will not collect Sensitive Data without first obtaining your consent or providing you with the right to opt out.   

For the purposes of serving you relevant advertisements based on your location, we collect geolocation information to perform geofencing from our service providers.  These service providers will not collect this information from Connecticut, Utah, and Virginia residents without first obtaining consent.  

Exercising Your Rights

If you wish to exercise one of the above rights and it applies to you, please submit a request by visiting us at here or call us using the phone number listed in the “Contact Us” section.

If necessary, we may request additional information reasonably necessary to authenticate you and your request.

In certain circumstances, you may make a request on behalf of another such as if you are an authorized agent or the parent or guardian of a child on behalf of whom you wish to exercise their rights.

We will respond to verified consumer requests, if applicable, within 45 days of receipt of the request and without undue delay. If we need to extend this period, we will notify you of the delay and explain the reasonably necessary justifications for our delay.

We will provide responses to your requests free of charge unless certain exclusions apply, depending on the state in which you reside.

Appealing a Rights Request Decision

If you are a resident of Colorado, Connecticut, or Virginia, and we deny or reject your request to exercise your applicable consumer privacy rights, you may appeal our decision. When this happens, we will send you an email informing you of our decision. The email will include a link that you can access in order to initiate the appeals process.

We will inform you in writing within 45 days of any action taken or not taken in response to the appeal. We will also provide a written explanation of the reasons for our decisions regarding your request(s).

This Statement may change from time to time. If we need to change this Statement at some point in the future, we will post any changes on this page. If we make a significant or material change to this Statement we will notify you via email. You should check these terms when you use the Site. Your continued use of the Site constitutes acceptance of the most current version of this Statement.